THE NEW FACE
OF YOUR CAMPAIGN
Event planner
Content Strategist
Script Editor
Hello, I am Oanh!
“I craft stories. I shape ideas. I build connections”.
I studied literature - so noticing
things comes naturally to me. A
café conversation, a TikTok trend,
or a fleeting shift in user behavior
- I collect them, then retell them
in ways that are honest, a little
fun, and (if I’m lucky) just right
enough to make someone say:
“Oh, I see!”
Get to know about
PHAM KIEU OANH
But I don’t just tell stories. I ask:
“Why this story? For whom? And
where does it fit?” That’s why I’m
drawn not only to writing, but also
to planning — to strategies woven
thoughtfully from listening, timing,
relevance, and a bit of writer’s
instinct.
That’s how I approach my work in
content creation, editorial strategy,
and multimedia communication.
BACKGROUND
Experience Expertise
Education Interpersonal skills
Language
scroll down
Tuoi Tre Newspaper
MEDIA
INTERN
INTERN
REPORTER
CONTENT
CREATOR
Experience
01/2025 → 04/2025
09/2023 → 10/2023 09/2020 → 2/2022
Youth Union of Ho Chi
Minh City
Health Spa
– Son Kim Group
Developed multi-platform content, including journalistic
articles, screenplays, podcasts, and social media posts
tailored for Gen Z audiences and trending topics.
Edited and adapted cultural and journalistic content to
align with communication objectives.
Built content strategies and creative angles aligned with
specific campaign goals.
Planned communication activities and collaborated in
executing on-ground media events, particularly those
targeting young audiences.
Expertise
Interpersonal skills
Time
management
Teamwork
Problem-
solving
Creative
Presentation
Language
Tools
ENGLISH
Degree classification: Very good
2021 - 2025
Education
Bachelor of Arts
Literature
GET TO KNOW ME BETTER
ROLE: CONCEPT DEVELOPER &
SCRIPTWRITER
PODCAST
“PHIẾM VỀ PHIM”
“Understanding cinema by exploring its stories, meanings,
and cultural impact”.
Initiated and developed 2 podcast programs exploring Literature
and Cinema from cultural and critical perspectives.
Conducted in-depth research and built sample scripts blending
storytelling, analysis & commentary.
Participated in pilot production and contributed creative direction.
Results/Outcomes
Project was approved and received
positive internal feedback on its long-
term development potential.
Responsibilities/Actions
CASHLESS DAY
EVENT IDEATION & COMMUNICATION PLANNING
TUOI TRE NEWSPAPER
I. Event Ideation – Ting Ting Day
ROLE: CONTENT
PLANNING INTERN
& EVENT CONCEPT
CONTRIBUTOR
Collaborated in strategy meetings for
Ting Ting Day, a flagship youth
campaign within Cashless Day, focusing
on experiential and digital engagement.
Helped shape the core theme, key
message, and on-ground experience
design.
Proposed creative directions including
slogans, gamification formats, and
hybrid interaction models.
RESPONSIBILITIES
[Event Concept Slide – Canva]
Hifen
lammau
xongpha
#
TUOI TRE NEWSPAPER
“ C A S H L E S S D A Y - E V E N T I D E A T I O N & C O M M U N I C A T I O N P L A N N I N G
Co-developed the content strategy
for the campaign’s official fanpage,
tailored to Gen Z social media users.
Created post ideas, tone-of-voice
guidelines, and thematic directions
aligned with campaign messaging.
Structured a content timeline
covering announcement, teaser,
minigame, interaction, and recap
phases.
Ensured consistency between online
communication and offline event
experiences.
ROLE: CONTENT
PLANNING INTERN
& EVENT CONCEPT
CONTRIBUTOR
II. Communication Planning
– Official Campaign Fanpage
[Content Plan & Timeline – Excel]
Event Operations Assistant
Supported the setup and
logistics for a thematic seminar.
Assisted in coordinating staff
tasks and preparing event space.
Managed media check-in, gift
arrangement, and post-event
distribution.
SEMINAR: "EFFICIENT
CAPITAL UTILIZATION
TO DRIVE ECONOMIC
GROWTH"
YOUTH UNION OF
HO CHI MINH CITY
Intern Reporter - Ngoi But Tre Program
Gathered and wrote news related to
cultural and social events.
Supported editing and proofreading to
ensure the quality of published articles.
YOUTH UNION OF
HO CHI MINH CITY
Content & Event
Management
A “screenwriting rendezvous” that offered foundational
knowledge and practical skills in writing for television and
cinema, led by screenwriter Đặng Thanh — the mind behind
many acclaimed scripts aired on HTV. The event served as a
space for connection and inspiration, tailored for those
passionate about filmmaking, storytelling, and content editing.
Overview:
Speaker: Screenwriter Đặng Thanh
My Contributions:
The discussion centers around the significance of
utilizing various events - such as cultural festivals,
exhibitions, and performances - to showcase and
celebrate Vietnam's rich artistic heritage.
Planned the program, developed content,
and coordinated the entire event.
My Contributions:
Overview:
Planned event from concept to execution.
Wrote and developed program scripts.
Coordinated production and managed content across the
entire program.
Speaker: Trọng Nhân
Content & Event
Management
SCROLL DOWN
My
sample
work
(Simulation of Shondo’s new F8 shoe collection
promotion campain)
SHONDO: Chameleon -
Diversity & Colorful
WITH THE CRITERIA OF BEING UNIQUE,
CREATIVE, DYNAMIC, AND DURABLE.
hELPING YOUNG PEOPLE FREELY CHOOSE
PRODUCTS THAT SUIT THEMSELVES
WITHOUT WORRYING ABOUT PRICE
“Abeautiful outfit connat lack the contribution
of a beautiful pair of shoes”
Built campaign messaging and brand tone
Designed content strategy & weekly themes
Structured communication plan from scratch
SHONDO
PROJECT - MULTI-ROLE CONTRIBUTION
Content Planner
Content Creator
Created fanpage content, including copy,
post format, and visual concepts.
Designed interactive posts and
lifestyle/product storytelling for Gen Z.
Developed short-form video ideas and
visual structure for branded clips.
Ensured all formats maintained a
consistent tone and brand message.
VIDEO
STORYTELLING
CAMPAIGN CLIP
Photographer
& Brand Model
Shot select campaign photos.
Supported framing and styling.
Modeled in brand visuals.
Conveyed brand attitude both behind and in front of the lens.
Responsibilities
Campaign Planner
VÀ
CÒN LẠI
50%
SÀI GÒN
Overview
A digital photo exhibition celebrating
Saigon’s urban culture, aimed at raising
funds for the Vietnam Environment Fund.
Planned overall campaign structure
and timeline.
Managed and moderated written
scripts for the exhibition.
Contributed to visual and thematic
consistency across materials.
MOVIE ME
A young lawyer’s tranquil life is shattered when a strange
fortune-teller enters his life - unlocking a buried truth
about his own identity.
A short film inspired by Nguyen Ngoc Tu’s story
“Coi tay vào sáng mưa.”
Responsibilities/Actions
Wrote and developed the original script for a
psychological–mystery short film as part of a
graduation project in Screenwriting.
Results/Outcomes
The project was highly rated for its narrative
structure and thematic depth.
Screenwriter
That’s part of my art
Reach out if you want to create
impactful things together!
Address
HO CHI MINH CITY
Phone
(+84) 948 723 038
Email
OANHPHAM30062000@GMAIL.COM